"Irbak" is a database and digital community that brings together individuals, active groups, and institutions in one unified space, with the aim of turning scattered individual efforts into collective pressure that produces real, tangible impact.
The platform's concept and operating model rely on integrating individual and collective efforts in monitoring and documenting data along two main tracks. The first covers the economic and military dimension, by documenting companies that import from, export to, or cooperate with Israeli companies and government. The second focuses on the awareness and cultural side, by monitoring institutions and organizations that seek to manipulate public consciousness through conferences, activities, events, and advertising campaigns aimed at justifying, promoting, and legitimizing Israeli "propaganda."
The platform's goals are reflected in how this gathered data is used and turned into practical tools for impact on two levels. On one level, it empowers individuals with the information needed to support and activate personal boycott initiatives in a precise, systematic way. On another, it opens avenues for active groups and institutions to coordinate collective work, organize sustained peaceful field actions and protests in front of implicated company headquarters to pressure them, and mobilize around misleading organizations' events to constrain them, expose the facts, and carry the Palestinian voice.
The name "Irbak" was inspired by the "Night Irbak" approach, known as a form of Palestinian popular resistance that relied on creating a permanent state of tension and psychological pressure. From this, the platform's philosophy emerged: transforming organized collective presence into a force capable of influence, shaking the inertia of indifference, and pushing toward change through collective solidarity-based tools.
